23 April 2007
Keyword Research - Key to successful SEO
Keyword research is a vitally important aspect of your search engine optimization process. Site targeting the wrong keywords, results in lost finances and meaningless rankings. Hence wasting all the time and energy you put into getting your site to rank for unsuccessful search terms.
A major hurdle comes in form Clients that is you, you tend to provide self-proclaimed keyword that you perceive being the best representing your industry. Yes you are an expert in the industry key words determined by you definately are best for an expert in your business but are your customer literate enough and know your industry specific terms and will they use same terms to search you. Remember, your customer probably doesn't work in the same industry that you do and they are not searching the way would would envisagte them to be. Stop I did not say what you researched is absolutely rubbish, wait this is needed but what is required is an exhaustive list. Brainstrom down to your last man in the company, ask them a simple question. What if you wanted a similar product and you would require to search the web. Belive me they will most of the time be able to see your site differently than the way you yourself see it. Last but not the least what I am goint to add to the list is the keywords that your competitors are using to boost their webpage, Beware it is not meant to copy them but analyse what they are doing and we need to go a step ahead.
So we now have a list of probable list of keywords generated from atleast three sources, primarily your perception towards your business, thoughts of all key employees and lastly your competitors. Now the next step in the process is to determine the activity of search on search engines for each of these proposed keywords so we can narrow down the líst to include phrases that visitors use on the web and eventualy will bring the most qualified traffíc to your site from search. Here comes in handy a keyword research tool, which helps in conducting searches for targetted search term used every day and other important analytical information about the search. This tools sometimes adds up yet important keyphrases which we never thought of and visitors are using them on web. Now the time has come to put the complete research in some sort of spreadsheet so that they can be compared, and then we start narrowing down on the list. First highlight the search terms that are related closely to the subject and theme of your web site, followed by the words which you think have carried in your text content. Segregate the list into two segments broad and non specific keywords and targeted keywords. Targeted terms are often easier to rank for and help bring qualified traffíc.
There are lots of great tools out there to help you determine how much activity your keywords are receiving. Here's a few of our personal favorites:
Overture Keyword Selector Tool: Wordtracker: Trellian Keyword Discovery tool: Google AdWords Keyword Tool: Now once the list of keywords are ready decide upon the webpage where the keywords are going to be targetted normally keep the keywords target list to less than five on each page. Each keywords should be used at following places before starting the SEO process.
* Title Tag * Meta Description Tags * Meta Keywords Tag * Headings * Alt text * Anchor Text/ Navigational Links * Content of the webpage use bold, underline and other highlighting methods as well. Now it is time to start seach engine submissions and then follow each page as a planned monitoring and carry out a midcourse corrections as deemed necessary.
chanda @ 02:52 | comments(32) | Permanent link
1 February 2007
Golden Rules for making your website work !
Stand Above Your competitors: With website flourishing and flooding the internet, now it will be very unusual for a business not to have a website, and if you are one of them then it is better late than never before you should start taking advantage of the web. Just don’t jump the band wagon and throw your products something online. Follow some simple rules before planning for a new website,just follow and browse the competition and think, “This is minimum what is supposed to be on your website” and then starts the process of brain storming “What can I do to walk an extra step?” The business cannot thrive without knowing what your competition is doing but beware can never outsmart your competitors simply by imitating them rather differentiate yourself in the market.
Provide Rich Content: Content is the key to website presence a rich content and eye catching images say it all. Content management is key to saying effectively rather than placing page full of filler text that looks good but says very little about your product. A research over the pattern of visitors looking for online product search have been found to stay over the webpage which gives them precise information rather than reading a long context text, they normally end up clicking the beautiful cross on the top right of your browser. The content should be planned so as to grasp the casual visitors to making them stop and read, if succeed then changes for visitors to client conversion would be high also precise information which is contextual is an added meat for the search engines. Search engine forms a major of your casual drop in visitors and you
cannot afford to ignore them. Provide Warm & Appealing Layout:
The fast loading home page with a warm and cool web design encourages the stickiness. “Stickiness” is defined as the degree to which a website encourages visitors to stick around the website and necessitates them to visit them back again later. Navigation forms the key ingredient in increasing thestickiness of a website. A properly laid simple navigation with interactive design and rich content to picture combination finds most users actively clicking through the website and reading each page. The home page is a break or build scenario, they either stick and read or most visitors to your site will leave within 15 seconds if you don’t grab their interest.
Find Expert Web DesignerWeb designing industry has seen a gradual and varied technological advancement, being abreast with the technological advancement can only be gained through years of experience, study, and industry participation. A web development professional can give you perspective on what really works so you need to assure yourself can he deliver what you demanded. Browse his work thoroughly preferably the older work and then the newer work which will enlighten his shift towards technology. Always demand for a written consent what you demanded and what would be delivered this always helps in achievingyour goal and the money worth.
Monitor Your Website
You will find website that are old and stale with information not updated, they act as a derogatory remarks to both the visitors as well as search engines. This scenario is substantiated by dropping visitors and your listing in search engine starts dropping and even disappearing all together. But as a business entity you cannot sell the same product without improvement for long hold true for the web site and this requires a web site monitoring. You started with a bang following the procedure that I have mentioned
as a freelance web designer, now you are proud owner of website that represents your business in the best possible way, and has all the ingredients to stand out from the competition. But what NEXT? Start monitoring, ask your web designer, to build a website usage tracking system there are many available free of cost. Visit your website at a regular schedule see what areas are popular, what areas are not, they are which require improvement. Go and revamp them. You could contact me a freelance web site designer for website designs.
chanda dobriyal - a freelance web designer @ 01:49 | comments(2478) | Permanent link
22 June 2004
I am chanda dobriyal a freelance web designer from chennai and this is my first attempt in setting web blog for myself.
chanda dobriyal @ 06:00 | comments(4493) | Permanent link
22 June 2004
Finally I have put in my blog after a long time of web presence. Still there is a long way to go. Chanda dobriyal - a freelance web designer from chennai
chanda dobriyal @ 22:48 | comments(2396) | Permanent link
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